Tap on the right to explore an analysis of debate transcripts from the last 36 years

Is this election different from years past?

What topics are candidates discussing?

Discover more insightsDiscover more insights

Domestic policy was becoming less important until the 2016 election

What topics are candidates discussing?

Discover more insights

Which 2020 candidate is more positive?

Discover more insights

They are almost identical with Trump 1.7% more positive

Which 2020 candidate is more positive?

Discover more insights

What do the candidates talk about the most?

Discover more insights

Presidential candidates talk the most about domestic policy while VPs focus on foreign policy

What do the candidates talk about the most?

Discover more insights

Are certain topics more positive than others?

Discover more insights

Most topics are similar except Electoral issues are significantly more negative

Are certain topics more positive than others?

Discover more insights

What are the most common words used by each party?

Discover more insights

Both parties tend to use the same words almost equally

What are the most common words used by each party?

Discover more insights

How has discourse changed over time?

Discover more insights

Debates have not become significantly more positive or negative

How has discourse changed over time?

Discover more insights

Take a deep dive into election history

These insights come from Qlik’s Presidential Election app, using the Internet Archive’s Television News Archive as its data source.  Qlik provides an end-to-end, real-time data integration and analytics cloud platform to close the gaps between data, insights and action.

Discover more insights